THE MONARCH

Located within a larger mixed-use development in Frisco, this residential offering is set against an unexpected backdrop of expansive green space—creating a distinct sense of retreat within an active, connected environment. The brand needed to align seamlessly with the overarching master development while establishing its own clear point of view within the luxury residential market.

My team collaborated with cross-functional hospitality and marketing teams on all design and content—from branding and digital design, to editorial and new events. A key project I spearheaded was to define the brand’s visual identity and craft a brand kit of parts that eludes simple luxurious living. The patterning and brand kit of parts are inspired by a monarch butterfly and natural connection to milkweed. A selection of work shown here.

Brand Strategy and Vision // Naming // Branding & Identity Design // Website Design // Print & Digital Collateral Leasing Materials