Creative. Strategist.
Brand Builder.
Experiential Designer.
Storyteller.

Work

Case Studies & Project Spotlight

I began my career in startup environments, expanded into commercial luxury design, and now work within an experiential design firm—bringing a broad, adaptable perspective to every project. I lead thoughtful brand work at the intersection of vision, strategy, design, and execution, delivering clarity, intention, and craft across complex projects and diverse markets.

Due to client confidentiality, select projects are password protected. If you’re interested in viewing the work, please get in touch to request access. All views expressed are my own and do not necessarily reflect those of past employers or clients.

Expertise

  • Shape narrative-driven creative vision that brings brand strategy to life through cohesive, emotionally resonant experiences across physical and visual touchpoints.

  • Discover, define, and develop brand foundations including vision, narrative, brand architecture (mission, values, positioning, brand filters), identity systems, and guidelines.

  • Lead work from concept through execution, curating cohesive brand experiences across print, digital, and environmental graphics—including wayfinding, placemaking, and branded touchpoints—with a high level of craft and attention to detail.

  • Lead small teams and manage projects from kickoff to completion, aligning scope, schedule, and resources while maintaining design excellence across multiple concurrent projects.

  • Serve as a client contact, translate business goals into design solutions and guide stakeholders through strategy, design decisions, and delivery.

  • Support designer growth while collaborating across disciplines to deliver aligned, high-impact work.