Creative. Strategist.
Brand Builder.
Experiential Designer.
Storyteller.

Work

Case Studies & Project Spotlight

I began my career in startup environments, expanded into commercial luxury design, and now work within an experiential design firm—bringing a broad, adaptable perspective to every project. I lead thoughtful brand work at the intersection of vision, strategy, design, and execution, delivering clarity, intention, and craft across complex projects and diverse markets.

Due to client confidentiality, select projects are password protected. If you’re interested in viewing the work, please get in touch to request access. All views expressed are my own and do not necessarily reflect those of past employers or clients.

Expertise

  • Define a clear brand strategy and vision that aligns business goals with a distinctive, scalable creative direction. Translates complex ideas into focused narratives and frameworks that guide decision-making and unify teams around a shared point of view. Including vision, narrative, brand architecture, naming, and messaging.

  • Discover, define, and develop brand foundations including brand identity, design systems, guidelines, and print & digital brand collateral.

  • Lead work from concept through execution, curating cohesive brand experiences across print, digital, and environmental graphics—including wayfinding, placemaking, and branded touchpoints—with a high level of craft and attention to detail.

  • Lead small teams and manage projects from kickoff to completion, aligning scope, schedule, and resources while maintaining design excellence across multiple concurrent projects.

  • Serve as a client contact—presenting work, framing design rationale, and influencing decisions with clarity and conviction.